At Urban Legend, we’re more than just a furniture brand—we’re a testament to contemporary elegance and unparalleled craftsmanship.

Founded with a mission to deliver state-of-the-art manufacturing for modern homes, Urban Legend boasts both manufacturing facilities and design operations right here in Vietnam. By overseeing every step of the creation process, from concept to completion, we ensure that our products uphold the highest standards of quality and design while remaining competitively priced for our retail and distribution partners worldwide.

Our journey began officially in 2017 as a retail company, with a vision to introduce the best of European design and high-end furniture to Vietnam’s growing middle-class and millennials. But we didn’t stop there. As demand grew, we transitioned into distribution, catering to luxury fit-out professionals, developers, and real estate investors with a meticulously curated portfolio of brands.

In 2019, we took our passion for design to new heights by launching our own range of designer furniture under the Urban Legend brand. Today, our furniture graces homes around the globe, from the USA to the Middle East and Europe, all united by our unwavering commitment to quality and design excellence.